Goal of the study

Artificial intelligence - overrated hype or future technology? It is a fact that artificial intelligence has long since arrived in our everyday lives. Particularly in the industrial context, there is considerable potential for the use of artificial intelligence as a result of constantly growing data availability and improved analysis options. Especially for indirect business areas such as research and development (R&D), this creates a wide variety of potentials, but also corresponding challenges.


Targeting at a comprehensive exploration of this topic, an international benchmarking study is being conducted by the Complexity Management Academy and RWTH Aachen University (WZL) in cooperation with an industrial consortium consisting of 24 manufacturing companies.

Goal of the study was to elaborate successful and sustainable approaches for the integration of artificial intelligence in product development.

The focus was on the application of artificial intelligence in the product portfolio and the support of processes in product development. Furthermore, the prerequisites for a successful integration of the technology and its anchoring within the organization are exciting and at the same time challenging aspects, which are dealt within the study.


Learn from our excellent successful-practice-companies!


The benchmarking study is designed in three phases over 10 months. During the initial Screening phase data is captured in a global context based on the questionnaire. As part of the Evaluation phase, the returns are analyzed while all participants are provided with an individual positioning within the overall study results. In collaboration with our industrial and scientific expert network promising approaches are further analyzed by case studies with the respective participants of the study. According to the overall motto “Learn from the best”, best practices are shared across the successful practice companies and the consortium in the course of five Company Visits.

Scope of the study

Portfolio enhancement

  • How can the services offered be expanded through the use of artificial intelligence?

Optimization of internal processes

  • Which are the possible applications for artificial intelligence to support the development process?

Organizational requirements

  • In order to successfully implement artificial intelligence, how should the organization and structure of the company be defined?

Technological requirements

  • For the use of artificial intelligence, what are the requirements for the IT infrastructure and data quality of a company?

Get in touch

Jan Koch, M.Sc. RWTH
Project Lead
Complexity Management Academy GmbH
Campus Boulevard 30
D-52074 Aachen
T +49 241 80 27566
M +49 151 43154355

Email: jan.koch@complexity-academy.com

Jan Koch

Jan Koch

Maximilian Kuhn, M.Sc. RWTH
Project Staff
Complexity Management Academy GmbH
Campus Boulevard 30
D-52074 Aachen
T +49 241 80 28196
M +49 151 43164208

Email: maximilian.kuhn@complexity-academy.com

Maximilian Kuhn

Maximilian Kuhn